Why "generative engine optimization" is just doing SEO properly — and the four schema tweaks that make your site quotable by ChatGPT, Claude, and Perplexity.
"GEO" is the new acronym this year. Every agency is selling it as the next must-buy retainer. Most of what they sell is technical SEO with a coat of fresh paint.
The honest version: large-model answer surfaces — ChatGPT, Claude, Gemini, Perplexity — index the web mostly the same way Google does. They want clean HTML, real headings, structured data, and content that survives summarization. If you do SEO properly in 2026, you do GEO too.
Three things matter more for retrieval-by-LLM than for traditional search ranking:
FAQPage, HowTo, Person, Article.Add these four blocks to your <head>. They take an afternoon and they compound across every page you publish.
1. Person schema — on your /about page. Tells answer engines who you are.
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Andrew Yong",
"jobTitle": "Web Designer",
"url": "https://andrewyong.dev"
}2. FAQPage schema — on every page with a Q&A block. Makes individual questions and answers quotable.
3. BreadcrumbList — helps the retriever understand your site's information architecture.
4. WebSite with SearchAction — signals that you have a sitemap and a search endpoint.
Ask Perplexity to summarize your home page. If it can return a coherent two-paragraph summary that names your business, what you do, and your headline value-prop, your schema and content structure are correct. If it can't, you have work to do.
The full GEO pass is included in my Production package ($5,000) and in the standalone SEO & GEO retainer ($3 mo minimum). I write the schema, I structure the content, I verify the retrievability.