No tools to buy. No consultants to hire. Each one ships in under an afternoon and pays back the next time the site is measured.
If your home page is over 200KB, the hero image is almost certainly the reason. Convert to WebP at quality 78 and watch the LCP fall by half.
cwebp -q 78 hero.jpg -o hero.webp — single command, smaller file, identical perceived quality.Nobody clicks past slide one. Replace the carousel with a single static image and a sentence. Your bounce rate will thank you.
scroll-snap horizontal scroll instead — at least it's keyboard-accessible.Pick one variable font. Subset to Latin. Self-host or use font-display: swap. Save 200KB and an entire DNS lookup.
glyphhanger — automate the subsetting in your build.Pages whose H1 reads as a question — 'How does this work?' — get more time-on-page than declarative headings. Try it.
A 12-line Person or Organization schema block in your <head> is the single highest-ROI SEO move you can make. Free.
If your analytics script is in <head>, it's blocking the first paint. Move it to the end of <body> with defer.
Replace outline: none with :focus-visible and a real coloured ring. Keyboard users will be able to use your site.
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; } — copy-paste.FAQs structured as question + ≤80-word answer are the format large models cite. You become the source instead of getting paraphrased.
<details> — accordions for free, no JavaScript.Open the home page on a phone. Read top to bottom out loud. Every section you skipped while reading is a section to delete.