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Writing · one long-form piece a month

What I’ve been thinking about.

Performance, copy, and the craft of boring tools. Everything here comes from work that shipped.

PerformanceStatic still wins.Astro and 11ty performance numbers versus Next.js, on the edge — with real Lighthouse runs.Performance · 2026 · 03 · 22 · 12 min read
CopyThe two-hour headline workshop.Copy · 2026 · 02 · 09 · 6 min readToolingA perf budget that breaks the build.Tooling · 2026 · 01 · 30 · 9 min readDesignQuiet craft, loud results.Design · 2025 · 11 · 02 · 7 min read

All pieces

12 published
01GEOGEO is not a different discipline.2026-04-18↗ 02PerformanceStatic still wins.2026-03-22↗ 03CopyThe two-hour headline workshop.2026-02-09↗ 04ToolingA perf budget that breaks the build.2026-01-30↗ 05OpinionThe case against templates.2025-12-11↗ 06DesignQuiet craft, loud results.2025-11-02↗ 07SEOJSON-LD on day one.2025-10-14↗ 08PerformanceDesign for 3G, not fiber.2025-09-21↗ 09OpinionKill your slider.2025-08-03↗ 10EthicsThe cookie banner is a dark pattern.2025-07-12↗ 11ToolingMy Astro stack, end-to-end.2025-06-04↗ 12Case studyRebuilding Cinder & Reed: 4.1s → 0.7s.2025-04-18↗
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